Scientia Active is available in three guises: Active (bricks-and-mortar addresses), e-Active (online) and SMS-Active (mobile). All are linked so that the channel choice/mix can be customised to suit your specific campaign requirements.

Active is a ‘live’ and continually updating file – unrivalled for its recency, demographic reach and targeting precision. Regardless of the profiling matrix you need to apply – whether by age, location, income level and/or type/amount of purchase(s) – Active ensures optimal levels of affinity and activity when seeking to elicit the best response rates possible to your campaign or offer.

All Scientia Active name and address records are appropriately permissioned, PAF validated and screened against MPS/TPS as well as The REaD Group’s GAS suppression file to ensure that consumers haven’t moved since their most recent purchase.

Active

• 7 million records
• Transactional window less than 5 months
• Unrivalled recency (file is refreshed every 3 months)

e-Active

• 4 million records
• Transactional window less than 5 months
• Unrivalled recency (file is refreshed every 3 months)

SMS-Active

• 1.1 million records
• Transactional window less than 5 months  
• Unrivalled recency (file is refreshed every 3 months)

Please refer to the Datasheet for more file segmentation details.

Data Sources

Scientia Active’s incoming data extends across buyers of brown and white goods, retail fashion, travel and financial services through to media, communications and family products. The file currently has 46 contributors (and growing). These are predominantly manufacturers and service providers gathering customer data through both on- and offline product registration processes.